Aurics Lab
Customer Proof AI Layer

Rebuilding Customer Advocacy & Marketing to be AI-Native.

AI structures and adapts customer proof. Humans approve what is true, current, commercially useful, and safe to use.

Step 2

Review Customer Proof Record

The record is the governed unit. Nothing downstream is generated from raw notes — only from approved proof.

Agentic commerce / product intelligence platform

Public use ready
Customer context
Enterprise retailer preparing product catalog data for AI-assisted shopping and comparison.
Proof priority
Show that structured product intelligence improves AI understanding without requiring a full commerce replatform.
Buyer problem
Product information was fragmented, making AI discovery and comparison less reliable.
Approved proof
During an eight-week pilot in one product category, attribute completeness increased from 58% to 91% after product records were enriched and structured for AI-assisted discovery. Monitored AI-shopping referrals converted 12% above the site average, but referral volume remained limited, so this should be classified as an early commercial signal, not validated enterprise ROI.
Catalog improvement
58% → 91% attribute completeness
AI/channel signal
AI-shopping referrals
Shopper behavior
12% higher conversion than site average
Governance qualifier
Limited referral volume, early signal only
Use controls
Evidence strength
SourcedApprovedQuantified
Approval statusReady to use
PermissionPublic use
Customer loadAvailable

Sample data — category-referenced synthetic example.

Human review · claim scope (example)

Fixed illustrative example of the human review step. It is not derived from the selected record. Sample data — category-referenced synthetic example.

AI extraction

The platform increased conversion by 12%.

Human-approved version

During a six-week pilot, AI-referred sessions converted 12% above the site average. Referral volume remained limited, so this is classified as an early commercial signal, not validated enterprise ROI.

AI can surface evidence. Humans decide the claim scope.

Update triggers
  • Product or message changed
  • Claim changed from approved record
  • Customer context changed

Any trigger moves the record to Needs update and pauses external reuse.

Use this proof